Have you ever felt like you’re stuck scrolling on Instagram while others are somehow making money from it? You’re not alone. The truth is — Instagram isn’t just a place to share selfies and memes anymore. It’s a money-making machine only if you know what to sell and how to sell. And here’s the good news: you don’t need thousands of followers, fancy gear, or a massive budget, just a little effort.
What you do need is the right kind of product, and that’s where digital products to sell on Instagram come into play.
Let’s break down 10 profitable digital product ideas you can start selling today — even if you’re a complete beginner.
🎨 1. Instagram Templates
What it is: Ready-to-use Canva or Photoshop templates for Reels, stories, carousels, etc.
Why it works: Content creators and small businesses are always looking for visually appealing content, and most don’t have the time or skills to design it from scratch. That’s where these templates step in.
How to create and sell: Use Canva or Adobe Express to design sets of 10–20 templates. Share previews on your Instagram feed with a CTA and deliver via email or Gumroad.
🔥 Pro Tip: Create niche-based packs (e.g., “Real Estate Story Templates” or “Fitness Coaches Carousel Pack”). You can then scale the best sellers.
📚 2. eBooks
What it is: A short downloadable digital book (10–50 pages) that solves a specific problem or shares your experience. These are actually one of the best-selling Digital Products.
Why it works: eBooks feel high-value, and you can create them once and sell forever.
How to sell digital products on Instagram: Promote key tips from your book in Reels or carousels, use a link-in-bio tool like Linktree to send followers to a checkout page where they can buy and download it.
🔥 Pro Tip: Use ChatGPT to help outline and structure your eBook — saves tons of time! (Give something for free, as it helps in increasing customer satisfaction and referrals.)
🧠 3. Notion Templates
What it is: Productivity, habit-tracking, budgeting, or study planner templates built in Notion.
Why it works: Gen Z is obsessed with planning, aesthetics, and productivity, especially students.
How to create: Use Notion’s free features, customize layouts, and export as a shareable link.
🔥 Pro Tip: Pair your product with a short tutorial reel on “How I Organize My Life in Notion.”
🎥 4. Content Calendars
What it is: Pre-filled monthly content planning templates for creators, coaches, or businesses.
Why it works: People struggle with consistency and idea generation. These Calendars solve both the problems and helps the creator in saving time.
How to sell digital products on Instagram: Offer themed content packs (e.g., “30 Reels Ideas for Skincare Brands”, “January Month Content Planner Template”).
🔥 Pro Tip: Include hooks, captions, and posting times — people LOVE plug-and-play tools.
🧾 5. Printable Planners
What it is: PDFs, Excel Sheets, and templates of study planners, budget trackers, fitness journals, etc., designed to be printed or used digitally.
Why it works: Printables are still very popular among students and productivity lovers.
How to create: Design on Canva, export as a PDF, and sell via Gumroad or Payhip.
🔥 Pro Tip: Bundle 3-5 planners together as a “Productivity Starter Pack” to boost value.
🎧 6. Audiobooks or Audio Guides
What it is: Spoken and Audio form content, such as storytelling, mindset training, or short personal growth tips.
Why it works: Audio is hands-free and intimate — great for busy people. Also, people like to hear stories.
How to create and sell digital products on Instagram: Record using your phone, edit using Audacity, host on Sellfy, and promote with audio teasers.
🔥 Pro Tip: Add background music for better engagement and polish.
🛠️ 7. Digital Toolkits
What it is: A bundle of checklists, swipe files, and templates for a niche.
Why it works: Beginners in any field love all-in-one resources that make them feel ready to start.
How to create: Combine Canva designs + Google Docs or Sheets + a short PDF guide.
🔥 Pro Tip: Add a Loom video explaining how to use everything in the kit for extra value.
🎓 8. Mini Courses
What it is: Short, focused lessons delivered via video or slides, without the pressure of a full course.
Why it works: People want quick wins. You can charge less and sell more. Just remember not to bore people.
How to sell: Tease the result (e.g., “Learn how to grow from 0–1,000 followers in 5 days”) and link to your course hosted on Teachable or Gumroad. You can also flex, how XYZ generated XYZ amount because of your course.
🔥 Pro Tip: Use screen recordings instead of on-camera videos if you’re a camera-shy person. You can also make a full AI video course.
🖼️ 9. Presets and Filters
What it is: Lightroom presets, VSCO filters, or even Instagram Reels effects.
Why it works: Aesthetic still rules Instagram. Creators love shortcuts to level up visuals.
How to create: Use Lightroom Mobile to design filters, save as .DNG files, and sell with instructions.
🔥 Pro Tip: Create before/after comparison Reels to showcase your preset’s effect.
💌 10. Email Newsletter Templates
What it is: Copy-paste email scripts and templates for product launches, storytelling, nurturing leads, and cold emailing.
Why it works: Solopreneurs, freelancers, and small businesses need help writing emails that convert.
How to create: Use Google Docs or Notion, offer copy for 5–10 email types, and deliver digitally.
🔥 Pro Tip: Include subject line formulas — they boost perceived value. You can easily generate email outlines and content using ChatGPT.
✅ Summary — Start Selling Digital Products on Instagram
If you’re just starting out, these digital products to sell on Instagram are beginner-friendly, low-cost, and can be scaled with time:
- No need for fancy tech or massive followings
- Use free tools like Canva, Notion, Audacity, and Gumroad
- Focus on solving a small problem for a specific audience
- You can also use Meta Ads for faster Sales
🚀 Your Turn: Start Selling Today
Now that you know how to create and sell digital products, there’s no excuse to sit on the sidelines. Pick one product idea that matches your skills or interests, build a simple version, and start promoting it on Instagram. With this, you can now make money selling digital products from today onwards.
Want help choosing the perfect product for your niche? DM me or drop a comment on Instagram — I’d love to help you get started. 🎯 You can also visit my Reel Bundle Shop for reference. Also, if you want to know other ways of earning money through Instagram, you can visit this Blog:- How to Earn Money from Instagram in 2025.
Here’s my X account:- @Digital_tirth